Privacy Policy

Privacy Policy

Maintaining your privacy is really important to us. You entrust us with your information, and
we take that responsibility seriously.

We may modify or update this Privacy Policy from time to time to reflect the changes in our
business and practices, and so you should review this page periodically. When we change
the policy in a material manner we will let you know and update the ‘last updated’ header as
below.

This Privacy Policy was last amended on 16/10/25

This Privacy Policy was previously amended on 02/04/24

This Privacy Policy was previously amended on 09/10/23

This Privacy Policy was previously amended on 07/09/21

1. Introduction / Controller
The Game Sanctum Ltd is the data controller for personal data collected through this website. Our registered address is: 179d Longford Road, Coventry, CV6 6EE. If you have questions or wish to exercise your rights, email us at rich@thegamesanctum.co.uk.

2. Data we collect & sources
We collect personal data you provide directly (name, email, postal address, contact details) when you create an account, place an order, or contact us. We also collect information automatically when you use our site (IP, device, browser, page visits, referrals) via cookies and analytics tools.

3. Lawful bases & purposes
We process your data for the following reasons:

• Performance of contract / order fulfilment: using your name, address, contact data so we can deliver goods and communicate with you.

• Legitimate interests: improving our site, analytics, fraud prevention, and enhancing customer experience.

• Consent: for marketing communications (newsletter, product alerts). You can withdraw consent at any time.

4. Sharing & transfers / third parties
We share your data with:

• Couriers (Royal Mail, DPD, etc.) to deliver goods.

• Hosting, email, analytics providers, ad platforms.

• In the event of business transfer or sale.

• Law enforcement when required by law.

If any provider is located outside the UK / EEA, we ensure adequate safeguards (e.g. standard contractual clauses).

5. Cookies & tracking
We use cookies / similar technologies in these categories:

• Essential / functional (necessary for shopping cart, login)

• Analytics / performance (to see how you use the site)

• Marketing / advertising (to personalise ads)

You can disable non-essential cookies via browser settings or our cookie settings page. Disabling some may affect website functionality.

6. Retention & deletion
We retain your personal data only as long as necessary:

• Order records, contact and delivery data: retained for up to 6 years for legal/tax reasons.

• Account data: until your account is closed or inactive for a defined period.

• Analytics / usage data: anonymised or deleted after a defined period.

We regularly review and delete data that is no longer needed.

7. Your Rights
You have rights under UK GDPR:

• Right of access / to request a copy of your data

• Right to rectification if data is inaccurate

• Right to erasure (delete your data)

• Right to object or restrict processing

• Right to data portability

• Right to withdraw consent (for marketing)

• Right to complain to the ICO (Contact: https://ico.org.uk)

To exercise rights, contact us via email. We may ask for ID verification.

8. Automated decision-making / profiling
We do not use fully automated decision-making that has significant legal or similar effects. If we do in future, we will provide meaningful human oversight and allow you to contest the decision.

9. Children / minors
Our website is not directed at children under 16. We do not knowingly collect data from children under 16. We comply with the UK Children’s Code to protect minors using our services.

10. Security
We use industry-standard technical and organisational measures (encryption, access controls, secure servers) to protect your data from unauthorised access, loss, alteration, or disclosure. Third parties we work with are contractually obligated to maintain equivalent security.

11. Changes / updates
We may update this policy over time. When material changes are made, we will notify registered users by email or display a prominent notice on our site. We always display the “last updated” date at the top.